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From baseline to breakthrough. My comprehensive process follows a proven methodology. Starting with deep research and strategic planning, moving through design and solid development, and finishing with thorough testing and successful launch. I craft digital products that do more than just look good, but serve a purpose, create meaningful connections, and drive real business impact.

Research

It all starts with an idea or a concept. Which is all well and good, but we need to discover how to turn our ideas into tangible products or solutions. This is an area I tend to spend enough time in to know the market fit, the audience, the main business goals, the expected outcomes (e.g., increased customer satisfaction, more sign-ups, a higher retention rate, less drop-off, etc.) and understanding who our users and customers are, their main pain points and goals. Without a good discovery process, the project will have a weak foundation.

Market ResearchUser PersonasBusiness GoalsPain PointsDiscovery Process
User research and interviews